3 – Three Pages Every Sales Funnel Must Have – And What To Include On Them!

Confused about how sales funnels work?

You’re not alone. In fact, that’s the number one reason small business owners say they can’t get their sales funnels set up—they simply don’t know  what to include where.

Here’s the easy answer: At the very least, your sales funnel needs three pages.

Sales Page – The Initial page for your sales funnel

This one obviously comes first. You might call it a landing page, or in the case of a free opt-in, a squeeze page. It serves one purpose—to get the reader to take action. Whether that’s to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your funnel. Everything that follows depends on this page, so you want to be sure you:

• Include a clear call to action—“Buy Now” or “Click here to download this report for free”
• Eliminate distractions—that means no links to other websites or even a navigation bar
• Address the readers’ pain points and how your offer provides the solution

Sales Funnel Delivery Page

Don’t ever ask the reader to confirm their intent. Double opt-in features will kill your signup rate.

For a sales funnel, this delivery page might will be your checkout page. It’s where they enter their payment details or, for a free offer, it’s simply the page your email management system directs them to next. It’s a page that delivers your lead magnet, the object which they opted into your list for.  this could be a PDF, a video, an audio, etc.

If you’re setting up a free funnel, this page has great power — and you don’t want to waste it!

Here is where you can offer an upsell, an alternate offer, remind people to follow you on social media, and give them a peak at your other products and services.  You will have a higher viewership on your delivery page (aka a “thank you” page) than any other page in your funnel.  Use it well.

Remember, though, that they will only see this page once, so don’t put anything here that they will need to refer back to. That’s what the thank you page is for.

Here’s why: the person looking at this page is a hot prospect. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:

• A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so.
• A “no brainer” coupon offer—an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.
• A Related “free offer” — Any offer to entice the prospect to take another action (a mini-action even) will increase your sales rates.

Extra bonuses & Upsells for your Sales Funnels

You can have additional pages for additional products/services. These should be bonuses that aren’t advertised on your public sales page. Again—insider’s deals are motivating!  You can even put them on a separate “bonus” page, creating another mini-action for the reader to click over to.  Keeps them engaged!

Putting together sales funnels isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, a simple setup is really all you need to get started.

Sales Funnel Recommendation

We’ve found that it is easiest to create, maintain and update these on your personal blog.  See our recommended resources sheet for hosting and email clients.

See the next article in this series:
Put Your Sales On AutoPilot