So the question everyone seems to be asking is “How can I get my squeeze pages to convert at unbelievable rates?” Here are 13 actions that you can take when constructing every landing page to increase your conversions. The Target Market: (Oh no… we aren’t talking about this again are we?) The   first question you […]

After more than 19 years in the email marketing business, I still have people asking me, “Why should I build an email list?”. They are using social media (which is great). They are doing traditional advertising (which is great). These tools should be how you build your email list; not “instead of” building your email […]

How often you email your list is a very common question amongst online marketers.  Every marketer seems to have their own view on how often you should email your list. Some claim if you email them too often, your readers will get annoyed and unsubscribe from your list. Others claim, if you don’t email them […]

Here are 10 ways for you to use immediately to get your emails opened and read starting today. 1. The ‘How-to’ This strategy has been used for a long time, and it’s still very effective. It is an easy way to come up with a subject line as it reveals to your reader that you […]