Welcome to the fifth lesson of the
Email Marketing Crash Course.
It’s time for your fifth lesson in the Getting Started with Email Marketing Crash Course.
How are you? Well we’re winding down to the end of this short course, but we still need to go over a few things to help you make the most of your email marketing campaigns.
In your last lesson we talked about brainstorming topics and setting up an autoresponder series.
In this lesson we’re going to talk about setting up and promoting your opt-in page, so that you can add more subscribers to your list.
When it comes to getting more subscribers it’s important to think about promoting your lead magnet (free offer) just like you would a product someone would pay you for. Even though it’s free, you’ve still got to sell it and make your visitor want to leave their name and email address. Plus, you’ve got to make it so enticing, they’re going to want to open the emails you’re going to start sending to them.
Here are a few tips that can help:
— Add an opt-in form on every relevant page of your website. Include an attention-getting headline and a compelling reason to subscribe. Don’t force your readers to scroll around to find the opt-in form. Make it easy for them to find, fill out and submit.
— Set up a dedicate opt-in page, just like you would a sales page. You want this page to be free of distractions and completely dedicated to showing the benefits of joining your list. This is where you’ll send traffic from advertising campaigns.
— Use images that represent your free offer. For example, a report cover, software box, etc. It’s always a good idea to have a graphical representation because it makes your offer more tangible and attractive to your visitor.
You can include things like:
— A catchy headline. If you’re reader has a problem, show them how your offer can help them.
— A persuasive description that shares the benefits they will enjoy after joining (explain what your business can do for them) so they will be excited to join your list and open your emails.
Provide step by step instructions on how to join your list. Spell it out for them, so there’s no confusion. When you guide people through what they are supposed do, they are more likely to do it. Tell them: “Enter your first name and email address, then click “Submit”. Make it as easy as possible for them.
A privacy policy. People are concerned about spam and may hesitate to give out their email address. Include a brief statement about what you do / don’t do with your readers’ personal information. You can include this at the bottom of the page.
After you get that done you’re ready to start promoting. It’s time to spread the word. You can do this through paid advertising or by including links to your opt-in page in the following places:
— In social media, blog posts, guest blog posts, etc. You want a link to your opt-in offer in as many places as possible.
— Add a link to your website navigation that says, “Free Video Course” or whatever fits your unique offer. You can also add links in the footer of your page. I do this because people often scroll to the bottom first to look for links.
— Create videos and share them on Facebook and YouTube. In them tell your viewers where and how to sign up and include a link within or below your video.
— Look for popular podcasts that are related to your niche and see if they accept guests. If they will interview you then you can let their listeners know about your free offer.
The key is persistence, tracking and testing.
The more people you can send to your opt-in page, the more subscribers you’ll add to your list and the more your business will grow, so you must test and track your results.
To do this you can use the tools built into your list management platform and Google analytics to get started. Of course, there are all kinds of powerful tracking tools available, but these free ones will do the job very well.
You can use them to see how many people are visiting your optin page, seeing your forms and joining your list. You can then determine your conversion rates to see if your offer is enticing enough to get people to actually give you their email address.
If you have a fair amount of traffic and you aren’t getting any signups then you will need to fine tune your opt-in page and maybe even your free offer. There are many things you can test, like headlines, font sizes, colors and so on.
You can do this with an A/B split testing campaign. This will let you test multiple versions of the same web page and find the one that works best for your visitors and it can be done within your tracking software. Use a link tracker like Trck.me! to track your visitors for A/B testing (and all advertising for that matter!)
That topic is a little bit beyond the scope of this short course, but it something that you should definitely explore, especially as your list grows.
I hope today’s lesson was helpful to you. Don’t forget to keep an eye out for my next email. There will be some great stuff in your last lesson.
Until then,
Have a fantastic Day!
Fred “The Submarine Guy” Raley
Fred@SubmarineGuy.com
Average People, Doing Simple Tasks, Making Extraordinary Income
p.s. Need Leads? See my Leads Blog Post
p.p.s. Recommended Resources: Resources Blog Post
P.S. I want to thank you again for joining me for this Email Marketing Crash Course. If you have questions or need assistance, please feel free to contact me. I will be happy to help!
You can reach me here: http://www.SubmarineGuy.com