Welcome to the fourth lesson of the
Email Marketing Crash Course.
It’s time for your fourth lesson in the Getting Started with Email Marketing Crash Course.
In your last lesson we talked about targeting, motivation and setting up your content schedule. Today’s lesson is all about brainstorming a list of email topics and setting up an autoresponder series to market for you.
An autoresponder series is a great way to build a relationship with your new subscribers. As I mentioned in your last lesson, you don’t want to start emailing your list every day until they get to know, like and trust you better.
Setting up a series is the only exception to this rule, because it allows you to contact them in succession without making them feel like you’re bombarding them with unwelcome emails.
As you create your series keep in mind that one of the most important parts of setting up an effective email marketing campaign is to provide value that will help keep your subscribers active and engaged.
Figuring out what to write about can be a big stumbling block, especially if you don’t have any idea where to begin. To help you with this, sit down and generate a list of topics that will be of interest to your target audience.
Just let the ideas fly. Don’t worry about grammar or editing until you have at least fifty ideas. You can always go back and fine tune your list later.
Be sure to think about what your business has to offer as you’re brainstorming. You can also include ideas for short tips, reminders and promotional emails. You want to have a good mix of long and short emails. This way you can contact your list more frequently.
If you are stuck for ideas, ask your current subscribers what they want to learn. Set up a survey or take a poll and find out what people in your target audience are interested in.
Do a little research online. Look at what your target audience is chatting about on social media and (YES) look at what competitors are posting. If they are getting a good response on a particular piece of content, then create something similar.
Here are two easy and accurate ways to find out what people in your niche are looking for in content on the WWW:
1. Go to www.Google.com and type in your main keyword. Look for the “Searches related to <your keyword>” box at the bottom of the page. Copy those to a notepad or Word file. Keep typing in each successive keyword (the ones you got from the “Searches Related…” box) and paste those into your Notepad.
2. Go to www.YouTube.com and do a similar thing there with your main keyword.
When you are done, and this won’t take long, you will have the main phrases that your prospects are looking for on Google and YouTube.
You can also search Resell Rights Weekly which I mentioned the other day for articles in your niche. Use these to improve on with your own expertise or by combining with other PLR articles in your niche. Sometimes that will do the trick
Now, write articles on those subjects. Use for your email, blog and YouTube accounts to attract more prospects. Always lead to a Lead Capture form to capture them into your Aweber autoresponder.
Once you have a solid list of topics you can start creating the email content. I like to organize my content chronologically, so that I can send them out in order. Much like this short course!
Here is an example:
Email one – Welcome/Introduction to your business and what it can do for them.
Email two – Offer something of value to them (coupon – discount etc.)
Email three – Follow up to see if there is anything you can help them with
Email four – Invite them to connect with you on social media
Email five – A short tip the help them solve a problem
Email six – Send them to your website to read an article
Email seven – You fill in the blank
You can do this with as many emails as you like because your autoresponder will allow you to include unlimited emails. The goal here is to lead your subscribers down your sales funnel until they make a purchase.
Once you have all your emails written you can load them up into your autoresponder, set up the frequency and they will be sent automatically to every new subscriber that joins your list, in order.
Now, in my opinion it is never too soon to ask for the sale, so always include a solid call to action (CTA) in your emails. This can be as simple as saying “click here to get all the details” or “check out this special deal I have for you here”.
You always want to give your subscribers something to do, whether its visiting your website, checking out your post on Facebook or clicking the buy now button in your store.
Get them used to clicking links in your emails so when you give them the “buy button” they will be less hesitant. They will follow your lead, so let them know exactly what you want them to do.
That’s it for today’s lesson.
In your next lesson, we will be talking about setting up and promoting your opt-in page, so that you can add more subscribers to your list.
Until then,
Have a fantastic Day!
Fred “The Submarine Guy” Raley
Fred@SubmarineGuy.com
Average People, Doing Simple Tasks, Making Extraordinary Income
p.s. Need Leads? See my Leads Blog Post
p.p.s. Recommended Resources: Resources Blog Post
P.S. I want to thank you again for joining me for this Email Marketing Crash Course. If you have questions or need assistance, please feel free to contact me. I will be happy to help!
You can reach me here: http://www.SubmarineGuy.com