Welcome to the second lesson of the
Email Marketing Crash Course.
In this lesson we are going to go over a few simple tips and techniques that you can use to set up an effective email marketing strategy, so that you can get your first campaign up and running as quickly as possible.
Email marketing is one of the most effective and efficient methods to connect with your audience on a consistent and personal level. Once you learn how to use it to your advantage it can help you reach new customers and close more sales than almost any other form of marketing.
The first thing you need to do is identify your email marketing goals, so that you can create an effective strategy.
For example, are you looking to get more traffic to your website or blog, so that you can increase subscribers and get more people into your sales funnel?
– Do you want to drive more traffic to your sales page, so that you can sell more products and services?
– Are you interested in making more affiliate sales?
Understanding what your main goals are will help you when it comes to creating your email marketing campaigns.
After you have determined what your goals are, the next step will be deciding how you’re going to deliver your campaigns.
For this you will need some type of list management tool with auto-responder technology like Aweber, if you don’t already have one. It’s very important to use a dependable list management tool to manage your email list. This will help you automatically add and remove subscribers, track engagement and create campaign funnels that will keep working for you on a long-term, consistent basis.
Of course, you’ll have to decide a few other things too, like:
– What email format you want to use, plain text or HTML?
– Will you be sending a newsletter, blog updates, or product notifications?
– What images or graphics to use as your logo and for branding to make your campaigns memorable and recognizable?
– What will your subscription policy be? For instance, will you require a single or double opt-in?
– Do you plan to incorporate social media connections? This can be done with the click of the button inside most list management tools and can be a great way to share your content in multiple places at the same time.
When it comes to creating an effective email marketing campaign there are a lot of things to consider, but don’t let that overwhelm you. Just take things one step at a time and before you know it you’ll have everything done.
The great thing about setting up and email system this way is that once it’s done it will continue to work for you as long as you want it to, so be patient and take the time to set it up right.
That’s it for today’s lesson. We have a lot to go over in the next few days, so make sure you look for your next lesson soon. We will be talking about targeting, motivation and setting up your content schedule.
Until then,
Have a fantastic Day!
Fred “The Submarine Guy” Raley
Fred@SubmarineGuy.com
Average People, Doing Simple Tasks, Making Extraordinary Income
p.s. Need Leads? See my Leads Blog Post
p.p.s. Recommended Resources: Resources Blog Post
P.S. I want to thank you again for joining me for this Email Marketing Crash Course. If you have questions or need assistance, please feel free to contact me. I will be happy to help!
You can reach me here: http://www.SubmarineGuy.com